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person:"Yoo, Shijin"
~person:"Houtz, Malcolm"
~type_genre:"Article in journal"
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Search: subject_exact:"Neukundengewinnung"
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Customer acquisition
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Kundengewinnung
3
Beziehungsmarketing
2
Information dissemination
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Informationsverbreitung
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Marketing theory
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Yoo, Shijin
Houtz, Malcolm
Albadvi, Amir
2
Bradlow, Eric T.
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Fader, Peter
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Hanssens, Dominique M.
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Koosha, Hamidreza
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Kumar, V.
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Villanueva, Julian
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
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ECONIS (ZBW)
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Managing customer acquisition risk using co-operative databases
Liu, Hongju
;
Pancras, Joseph
;
Houtz, Malcolm
- In:
Journal of interactive marketing : a quarterly …
29
(
2015
),
pp. 39-56
Persistent link: https://www.econbiz.de/10010509548
Saved in:
2
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10003696861
Saved in:
3
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity : report No. 06-119
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 93-108
Persistent link: https://www.econbiz.de/10003393791
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