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isPartOf:"Arbeitspapier / HHL, Leipzig Graduate School of Management"
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Brand management
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Consumer behaviour
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Markenbekanntheit
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Freundt, Tjark Christian
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Arbeitspapier / HHL, Leipzig Graduate School of Management
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
SpringerLink / Bücher
15
Journal of consumer behaviour : an international research review
14
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
10
Journal of business research : JBR
9
Analyzing the strategic role of neuromarketing and consumer neuroscience
7
Psychology & marketing
7
Journal of advertising research
6
Journal of consumer behaviour
6
Journal of retailing and consumer services
6
Springer eBook Collection
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Biometrics and neuroscience research in business and management : advances and applications
4
Developing relationships, personalization, and data herald in marketing 5.0
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
4
Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
4
ERIM Ph. D. series research in management / Erasmus Institute of Management
3
Faculty & research / Insead : working paper series
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of marketing management : MM
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Marketing theory
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NeuroPsychoEconomics
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Organizational research methods : ORM
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Research
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The journal of brand management : an international journal
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The journal of product & brand management
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Cogent business & management
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Fontys Venlo - publication of applied sciences
2
International journal of business and globalisation : IJBG
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
Journal of euromarketing
2
Journal of management research
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Markenkommunikation und Beziehungsmarketing
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Marketing letters : a journal of research in marketing
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Neurobiologische Erklärungsbeiträge zur Struktur und Dynamik des Markenwissens
Freundt, Tjark Christian
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2007
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