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ERIM report series research in management
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
SpringerLink / Bücher
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Journal of consumer behaviour : an international research review
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Journal of business research : JBR
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Analyzing the strategic role of neuromarketing and consumer neuroscience
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Psychology & marketing
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Journal of advertising research
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Journal of retailing and consumer services
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Springer eBook Collection
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Developing relationships, personalization, and data herald in marketing 5.0
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing research : JMR
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Marketing mit allen Sinnen : Chancen der multisensualen Kundenkommunikation
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Faculty & research / Insead : working paper series
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Journal of consumer behaviour
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Journal of economic psychology : research in economic psychology and behavioral economics
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Marketing theory
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NeuroPsychoEconomics
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Organizational research methods : ORM
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Research
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The journal of brand management : an international journal
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The journal of product & brand management
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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Fontys Venlo - publication of applied sciences
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International journal of market research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
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Journal of business ethics : JOBE
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Journal of euromarketing
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Journal of management research
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Markenkommunikation und Beziehungsmarketing
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Marketing letters : a journal of research in marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Neuromarketing
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Neuroökonomie : neue Theorien zu Konsum, Marketing und emotionalem Verhalten in der Ökonomie
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Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
-
2009
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