//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Handbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Neuro-Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Neuromarketing
2
Behavioral economics
1
Brand
1
Brand management
1
Decision
1
Entscheidung
1
Entscheidungsfindung
1
Erfolgsfaktor
1
Markenartikel
1
Markenführung
1
Markenpolitik
1
Neuroeconomics
1
Neuroscience
1
Neurowissenschaften
1
Neuroökonomie
1
Neuroökonomik
1
Psychology of advertising
1
Success factor
1
Verhaltensökonomik
1
Werbepsychologie
1
Wirtschaftliches Verhalten
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Handbuch
Article in journal
178
Aufsatz in Zeitschrift
178
Aufsatz im Buch
99
Book section
99
Graue Literatur
21
Non-commercial literature
21
Aufsatzsammlung
18
Arbeitspapier
12
Collection of articles of several authors
12
Hochschulschrift
12
Ratgeber
12
Sammelwerk
12
Working Paper
12
Guidebook
11
Case study
9
Fallstudie
9
Thesis
7
Interview
3
Konferenzschrift
3
Lehrbuch
3
Conference paper
2
Handbook
2
Konferenzbeitrag
2
Systematic review
2
Übersichtsarbeit
2
Amtliche Publikation
1
Collection of articles written by one author
1
Conference proceedings
1
Fiktionale Darstellung
1
Forschungsbericht
1
Sammlung
1
Textbook
1
review
1
review-article
1
more ...
less ...
Language
All
German
1
English
1
Author
All
Held, Dirk
1
Montag, Christian
1
Reuter, Martin
1
Scheier, Christian
1
Published in...
All
Haufe Wirtschafts-Sachbuch
1
Studies in neuroscience, psychology and behavioral economics
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Neuroeconomics
Reuter, Martin
(
ed.
);
Montag, Christian
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10010220240
Saved in:
2
Was Marken erfolgreich macht : Neuropsychologie in der Markenführung
Scheier, Christian
;
Held, Dirk
-
2009
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003782743
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->