Ambrosino, Angela; Bault, Nadège; Coricelli, Giorgio - In: Revue d'économie politique 118 (2008) 1, pp. 63-73
Humans decisions are not only driven by rationality but they are strongly influenced by emotions. Neuroscientific evidence shows how the brain attributes affective values to the alternative of our choices in terms of current or anticipated emotional experience. Patterns of reactivation of neural...