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~person:"Brickau, Ralf A."
~subject:"Werbewirkung"
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Werbewirkung
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Food retailing
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Brickau, Ralf A.
Häusel, Hans-Georg
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The impact of visual subliminal triggers at the point of sale on the consumers’ willingness to purchase : a critical investigation into gender differences
Brickau, Ralf A.
;
Cornelsen, Jasmin
-
2017
Persistent link: https://www.econbiz.de/10011951493
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The impact of visual subliminal triggers at the point of sale on the consumers’ willingness to purchase : a critical investigation into gender differences
Brickau, Ralf A.
;
Cornelsen, Jasmin
-
2017
Persistent link: https://www.econbiz.de/10011793973
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