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~person:"Brickau, Ralf A."
~type_genre:"Working Paper"
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The impact of visual subliminal triggers at the point of sale on the consumers’ willingness to purchase : a critical investigation into gender differences
Brickau, Ralf A.
;
Cornelsen, Jasmin
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2017
Persistent link: https://www.econbiz.de/10011951493
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