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~person:"Held, Dirk"
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Held, Dirk
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Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
1
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Die Neuro-Logik erfolgreicher Markenkommunikation
Scheier, Christian
;
Held, Dirk
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 77-114)
.
2014
Persistent link: https://www.econbiz.de/10010341966
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2
Community und Neuromarketing
Scheier, Christian
;
Held, Dirk
- In:
Community-Marketing : wie Unternehmen in sozialen …
,
(pp. 235-249)
.
2008
Persistent link: https://www.econbiz.de/10003709986
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