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~type_genre:"Hochschulschrift"
~subject:"Kognition"
~isPartOf:"ERIM Ph. D. series research in management / Erasmus Institute of Management"
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Social neuromarketing : the role of social context in measuring advertising effectiveness
Pozharliev, Rumen Ivaylov
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2017
Persistent link: https://www.econbiz.de/10011634723
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