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~type_genre:"Non-commercial literature"
~person:"Pozharliev, Rumen Ivaylov"
~person:"Höhner, Andreas"
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Pozharliev, Rumen Ivaylov
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Social neuromarketing : the role of social context in measuring advertising effectiveness
Pozharliev, Rumen Ivaylov
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2017
Persistent link: https://www.econbiz.de/10011634723
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Neuromarketing : Revolution oder Hype im Marketing?
Bauer, Hans H.
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Exler, Stefanie
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Höhner, Andreas
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2006
Persistent link: https://www.econbiz.de/10003371976
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