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~type_genre:"Non-commercial literature"
~type_genre:"Aufsatz in Zeitschriften"
~subject:"Geschlechterunterschiede"
~subject:"Behavioral economics"
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The impact of visual subliminal triggers at the point of sale on the consumers’ willingness to purchase : a critical investigation into gender differences
Brickau, Ralf A.
;
Cornelsen, Jasmin
-
2017
Persistent link: https://www.econbiz.de/10011951493
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Pain of paying? : a metaphor gone literal ; evidence from neural and behavioral science
Mažar, Nina
;
Plassmann, Hilke
;
Robitaille, Nicole
; …
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2016
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Revised version of 2015/01/MKT
Persistent link: https://www.econbiz.de/10011691351
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