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person:"Freitas, Carlos Lucas de"
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Freitas, Carlos Lucas de
Häusel, Hans-Georg
18
Kenning, Peter
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Scheier, Christian
10
Hubert, Anita Mirja
9
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International journal of technology marketing : IJTMkt
1
The marketing review
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ECONIS (ZBW)
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Neuroscience technologies in marketing : a study of gender and TV advertisements using electroencephalography
Uva, Tomás
;
Freitas, Carlos Lucas de
;
Paiva, Teresa
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
4
,
pp. 362-380
Persistent link: https://www.econbiz.de/10011478457
Saved in:
2
Brain imaging during advertising : a neuromarketing study of sound and pictures
Costa, João Vidigal
;
Freitas, Carlos Lucas de
;
Paiva, …
- In:
The marketing review
15
(
2015
)
4
,
pp. 405-422
Persistent link: https://www.econbiz.de/10011551326
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