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~person:"Zak, Paul J."
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Zak, Paul J.
Kenning, Peter
16
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The neuroscience of customer experience
Zak, Paul J.
- In:
MIT sloan management review
63
(
2022
)
4
,
pp. 85-90
Persistent link: https://www.econbiz.de/10013332579
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2
The neuroscience of trust
Zak, Paul J.
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 84-90
Persistent link: https://www.econbiz.de/10011632680
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3
Wie Vertrauen die Leistung steigert
Zak, Paul J.
- In:
Harvard-Business-Manager : das Wissen der Besten
39
(
2017
)
5
,
pp. 72-79
Persistent link: https://www.econbiz.de/10011795514
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4
Preliminary evidence for the neurophysiologic effects of online coupons : changes in oxytocin, stress, and mood
Alexander, Veronika
;
Tripp, Sophie
;
Zak, Paul J.
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 977-986
Persistent link: https://www.econbiz.de/10011340186
Saved in:
5
The brains behind economics
Zak, Paul J.
- In:
The journal of economic methodology
15
(
2008
)
3
,
pp. 301-302
Persistent link: https://www.econbiz.de/10003803031
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