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isPartOf:"Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf"
~source:"econis"
~subject:"Brand management"
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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The journal of product & brand management
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International journal of internet marketing and advertising : IJIMA
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Analyzing the strategic role of neuromarketing and consumer neuroscience
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Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
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Wie entstehen starke Marken? : [Markendialog Februar 2005]
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Die Neuro-Logik erfolgreicher Markenkommunikation
Scheier, Christian
;
Held, Dirk
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 77-114)
.
2014
Persistent link: https://www.econbiz.de/10010341966
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