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isPartOf:"Working paper / Department of Commerce, College of Business, Massey University"
~subject:"Arzneimittel"
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Arzneimittel
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Working paper / Department of Commerce, College of Business, Massey University
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A doctor's dilemma : does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?
Eagle, Lynne C.
;
Chamberlain, Kerry
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2002
Persistent link: https://www.econbiz.de/10001715417
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Direct to the consumer promotion of medication and retail pharmacists : a missing link in the debate
Eagle, Lynne C.
;
Chamberlain, Kerry
;
Zou, Liping
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2002
Persistent link: https://www.econbiz.de/10001722271
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3
Practice nurses : practically neglected in the DTC promotion of drugs debate
Eagle, Lynne C.
;
Chamberlain, Kerry
;
Zou, Liping
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2002
Persistent link: https://www.econbiz.de/10001726424
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4
Direct to the consumer promotion of prescription drugs : challenging doctor-patient relationships?
Eagle, Lynne C.
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2001
Persistent link: https://www.econbiz.de/10001674897
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5
Direct to the consumer promotion of prescription drugs : a review of the literature and the New Zealand experience
Eagle, Lynne C.
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2001
Persistent link: https://www.econbiz.de/10001550898
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