Bisilkas, Marios; Barreda-Tarrazona, Iván Barreda Tarrazona - Departament d'Economia, Universitat Jaume I - 2012
The purpose of a product is to satisfy the needs of the people that are going to acquire it. In order to do so, it has to incorporate characteristics and features that fulfill a series of requirements set by users' expectations and external conditions. In this essay, we are focusing on the...