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~type_genre:"Book section"
~subject:"Consumer behaviour"
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Consumer behaviour
Niche marketing strategy
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Schäfers, Tobias
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
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Erfolg in der Nische : das Long-Tail-Phänomen im Retail Business
Schäfers, Tobias
;
Riekhof, Hans-Christian
- In:
Retail Business : Perspektiven, Strategien, …
,
(pp. 133-149)
.
2013
Persistent link: https://www.econbiz.de/10009748420
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Dialogmarketing in Marktnischen aus Konsumentenperspektive
Schäfers, Tobias
;
Gräßler, Markus Joseph
;
Gresel, Ronja
- In:
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. …
,
(pp. 131-148)
.
2011
Persistent link: https://www.econbiz.de/10009010226
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