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Niche marketing strategy
3
Nischenstrategie
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Industrial and corporate change
The long tail of tourism : holiday niches and their impact on mainstream tourism
21
Technology analysis & strategic management
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Research policy : policy, management and economic studies of science, technology and innovation
9
Technological forecasting & social change : an international journal
7
Tourism management : research, policies, practice
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Gabler Edition Wissenschaft
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SpringerLink / Bücher
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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European journal of marketing : EJM
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GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
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Handbook of niche marketing : principles and practice
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Harvard-Business-Manager : das Wissen der Besten
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IWÖ-Diskussionsbeitrag / Institut für Wirtschaft und Ökologie an der Hochschule St. Gallen
3
International journal of sport management and marketing : IJSMM
3
International journal of sports marketing & sponsorship
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Journal of evolutionary economics : JEE
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Tourism planning & development
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CESPRI working papers
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Forschungspapiere
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Industrial marketing management : the international journal for industrial and high-tech firms
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Industry and innovation
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Innovation: organization & management : IOM
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International journal of automotive technology and management : IJATM
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International journal of leisure and tourism marketing : IJLTM
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International journal of technology, policy and management : IJTPM
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Journal of business research : JBR
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Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
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Journal of fashion marketing and management
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Journal of food products marketing
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Journal of retailing and consumer services
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Management information systems : mis quarterly
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Marketing intelligence & planning
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Mythos Strategie : mit der richtigen Strategie zur Marktführerschaft ; die Erfolgsstrategien von 15 regionalen und globalen Marktführern
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NET Institute Working Paper
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Market positioning : the shifting effects of niche overlap
Bruggeman, Jeroen
;
Grunow, Daniela
;
Leenders, Mark A. A. M.
- In:
Industrial and corporate change
21
(
2012
)
6
,
pp. 1451-1477
Persistent link: https://www.econbiz.de/10009692089
Saved in:
2
Categorical contrast and audience appeal : niche width and critical success in winemaking
Negro, Giacomo
;
Hannan, Michael T.
;
Rao, Hayagreeva
- In:
Industrial and corporate change
19
(
2010
)
5
,
pp. 1397-1425
Persistent link: https://www.econbiz.de/10009485868
Saved in:
3
Heterogenous preferences and new innovation cycles in mature industries : the amateur camera industry 1955 - 1974
Windrum, Paul
- In:
Industrial and corporate change
14
(
2005
)
6
,
pp. 1043-1074
Persistent link: https://www.econbiz.de/10003239688
Saved in:
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