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~person:"Eckert, Jochen"
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Niche marketing strategy
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Nischenstrategie
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Retail assortment
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Eckert, Jochen
Hammervoll, Trond
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Toften, Kjell
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Hinz, Oliver
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Papathanassis, Alexis
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Smith, Michael D.
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Kemp, René
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Die Betriebswirtschaft : DBW
1
Electronic commerce research and applications
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Journal of management information systems : JMIS
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ECONIS (ZBW)
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An Analysis of the Importance of the Long Tail in Search Engine Marketing
Skiera, Bernd
-
2014
Search engine marketing is currently the most popular form of online advertising. Many advertising agencies and bloggers claim that the success of search engine marketing is driven by the "long tail", defined in this research as the many less popular keywords employed by users to search the...
Persistent link: https://www.econbiz.de/10013049600
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2
Drivers of the long tail phenomenon : an empirical analysis
Hinz, Oliver
;
Eckert, Jochen
;
Skiera, Bernd
- In:
Journal of management information systems : JMIS
27
(
2010/11
)
4
,
pp. 43-69
Persistent link: https://www.econbiz.de/10009127635
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3
An analysis of the importance of the long tail in search engine marketing
Skiera, Bernd
;
Eckert, Jochen
;
Hinz, Oliver
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 488-494
Persistent link: https://www.econbiz.de/10008933084
Saved in:
4
Long Tail
Eckert, Jochen
;
Hinz, Oliver
;
Skiera, Bernd
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
6
,
pp. 761-765
Persistent link: https://www.econbiz.de/10003908275
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