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~isPartOf:"International journal of entrepreneurship and innovation management : IJEIM"
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Konsumentenverhalten
Consumer behaviour
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Entrepreneurship
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Niche marketing strategy
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consumer delight
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International journal of entrepreneurship and innovation management : IJEIM
International journal of sport management and marketing : IJSMM
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International journal of sports marketing & sponsorship
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Journal of retailing and consumer services
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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European journal of marketing : EJM
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European review of agricultural economics : ERAE
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IWÖ-Diskussionsbeitrag / Institut für Wirtschaft und Ökologie an der Hochschule St. Gallen
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International economic journal
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Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
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Journal of Internet and Digital Economics
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Journal of Tourism, Heritage & Services Marketing : JTHSM
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Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The American economic review
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Tourism management : research, policies, practice
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University of Chicago, Becker Friedman Institute for Economics Working Paper
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Delighted niche driven entrepreneurial odyssey : a case study of Maharaja Masala Udyog
Bidyarthi, H. M. Jha
;
Dande, Mayur A.
;
Kuchar, Pawan M.
; …
- In:
International journal of entrepreneurship and …
24
(
2020
)
4/5
,
pp. 308-319
Persistent link: https://www.econbiz.de/10012251198
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