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~subject:"Konsumentenverhalten"
~person:"Carvalho, Aida"
~person:"Brownlee, Eric A."
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Konsumentenverhalten
Brand image
2
Brand management
2
Consumer behaviour
2
Markenführung
2
Markenimage
2
Niche marketing strategy
2
Nischenstrategie
2
Football
1
Fußball
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Holiday behaviour
1
Internet marketing
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Japan
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Nordamerika
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North America
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Online-Marketing
1
Pet-friendly
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Professional sports
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Profisport
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SmartPLS
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Social Web
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Social web
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Sport
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Sportmarketing
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Sports
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Sports marketing
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Tourism
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Tourismus
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Urlaubsverhalten
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brand attachment
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brand community
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brand equity
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consumer behaviour
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decision making
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niche marketing
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niche sport
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online consumption
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Carvalho, Aida
Brownlee, Eric A.
Neiman, Brent
5
Vavra, Joseph
4
Schäfers, Tobias
3
Windrum, Paul
3
Bar-Isaac, Heski
2
Caruana, Guillermo
2
Cuñat, Vicente
2
Hyde, Kenneth
2
Klug, Katharina
2
Schwarzenberger, Veronika
2
Alves, Helena Margarida
1
Aoki, Reiko
1
Barbieri, Carla
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1
Bidyarthi, H. M. Jha
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Cooper, Coyte G.
1
Couto, João Pedro Almeida
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Dande, Mayur A.
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Dias, Álvaro Lopes
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Doherty, Edel
1
Evers, Reinier
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Faria, Sandra Micaela Costa Dias
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Hoang, Thi Phuong Thao
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International journal of sport management and marketing : IJSMM
1
Journal of Tourism, Heritage & Services Marketing : JTHSM
1
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ECONIS (ZBW)
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Encouraging brand attachment on consumer behaviour : Pet-friendly tourism segment
Alves, Helena Margarida
;
Sousa, Bruno
;
Carvalho, Aida
; …
- In:
Journal of Tourism, Heritage & Services Marketing : JTHSM
8
(
2022
)
2
,
pp. 16-24
Persistent link: https://www.econbiz.de/10013532283
Saved in:
2
Brand community integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America
Warren, Clinton J.
;
Brownlee, Eric A.
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 158-172
Persistent link: https://www.econbiz.de/10010391208
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