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~subject:"Direct marketing"
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The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests : empirical findings and public policy implications
Liu, Qiang
;
Gupta, Sachin
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10009376047
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