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~subject:"Consumer behaviour"
~subject:"Preismanagement"
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Consumer behaviour
Preismanagement
Low-cost strategy
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Niedrigpreisstrategie
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Garantie
1
Monopol
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Monopoly
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Price competition
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Theorie
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Theory
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Verkaufsförderung
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Warranty
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impatience
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price promotions
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price-matching guarantees
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Journal of marketing research
Journal of air transport management
18
Journal of retailing and consumer services
12
Journal of retailing
8
Journal of business research : JBR
6
Journal of marketing research : JMR
6
Journal of marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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European journal of operational research : EJOR
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Marketing letters : a journal of research in marketing
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Quantitative marketing and economics : QME
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Transportation research / E : an international journal
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Journal of revenue and pricing management
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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International journal of industrial organization
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business strategy
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Journal of consumer behaviour : an international research review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of travel and tourism marketing
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Manufacturing & service operations management : M & SOM
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Review of industrial organization : RIO
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The international review of retail, distribution and consumer research
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2007 Business & Economics Society International Conference ; Vol. 2
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Asia Pacific journal of marketing and logistics
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Betriebswirtschaftliche Forschung und Praxis : BFuP
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Center for Research on Economic and Social Theory and Department of Economics working paper serie
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Consumer behavior analysis : (a) rational approach to consumer choice
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Consumer behavior review : CBR
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Price promotions cause impatience
Shaddy, Franklin
;
Lee, Leonard
- In:
Journal of marketing research
57
(
2020
)
1
,
pp. 118-133
Persistent link: https://www.econbiz.de/10012177925
Saved in:
2
Price-matching guarantees as a direct signal of low prices
Mamadehussene, Samir
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 245-258
Persistent link: https://www.econbiz.de/10012177321
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