//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of revenue and pricing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Niedrigpreisstrategie"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Low-cost strategy
17
Niedrigpreisstrategie
17
Preismanagement
6
Pricing strategy
6
Airline
5
Consumer behaviour
5
Fluggesellschaft
5
Konsumentenverhalten
5
Revenue management
5
Revenue-Management
5
Rabatt
4
Rebate
4
Discounting
3
Diskontierung
3
Einzelhandelspreis
3
Retail price
3
Sales promotion
3
Social discount rate
3
Soziale Diskontrate
3
Verkaufsförderung
3
price promotions
3
Einzelhandel
2
Market research
2
Marktforschung
2
Retail trade
2
Theorie
2
Theory
2
USA
2
United States
2
pricing
2
Bundling strategy
1
Charity
1
Confectionery
1
Dauerhafte Konsumgüter
1
Decision under uncertainty
1
Discount
1
Discounter
1
Discounters
1
Durable goods
1
Dynamic game
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
16
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
17
Aufsatz in Zeitschrift
17
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
Language
All
English
17
Author
All
Amornpetchkul, Thunyarat
1
Banerjee, Somak
1
Barone, Michael J.
1
Belobaba, Peter P.
1
Biswas, Abhijit
1
Chen, Yuxin
1
Cheng, Andong
1
Chiang, Jeongwen
1
Cryder, Cynthia
1
Dhar, Ravi
1
Ellickson, Paul B.
1
Fletcher, Steve
1
Garrow, Laurie
1
Grewal, Dhruv
1
Gu, Zheyin
1
Guha, Abhijit
1
Gulcu, Altan
1
Khan, Uzma
1
Lehtimäki, Aku-Ville
1
Mela, Carl F.
1
Michaels, Larry
1
Mishra, Arul
1
Mishra, Himanshu
1
Misra, Sanjog
1
Monroe, Kent B.
1
Nair, Harikesh
1
Nordfält, Jens
1
Sanl, Tugrul
1
Somervuori, Outi
1
Verma, Swati
1
Walker, Thomas M.
1
Westermann, Dieter
1
Winterich, Karen Page
1
Yang, Sha
1
Yao, Song
1
Yao, Xiaodong
1
more ...
less ...
Institution
All
AGIFORS Revenue Management Conference <2014, Buenos Aires>
1
Published in...
All
Journal of marketing research : JMR
Journal of revenue and pricing management
Journal of air transport management
144
Transportation research / E : an international journal
21
Tourism management : research, policies, practice
17
Journal of retailing
13
Journal of retailing and consumer services
13
Journal of business research : JBR
12
Tourism economics : the business and finance of tourism and recreation
10
Handbook of low cost airlines : strategies, business processes and market environment
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing
6
Journal of travel and tourism marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
Quantitative marketing and economics : QME
6
Review of industrial organization : RIO
6
The international journal of human resource management
6
International journal of industrial organization
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
European journal of operational research : EJOR
4
Harvard business review : HBR
4
Journal of consumer behaviour : an international research review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Research in transportation economics
4
Retail supply chain management : quantitative models and empirical studies
4
Strategic management in the aviation industry
4
ZEW discussion papers
4
Advances in airline economics : competition policy and antitrust
3
Competition versus predation in aviation markets : a survey of experience in North America, Europe and Australia ; [two workshops organized by the German Aviation Research Society]
3
Das Discount-Phänomen : eine 360-Grad-Betrachtung
3
Economics of transportation : the official journal of the International Transportation Economics Association
3
European research studies
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of revenue management : IJRM
3
Jenaer Beiträge zur Wirtschaftsforschung
3
Journal of business strategy
3
Journal of the Academy of Marketing Science
3
Journal of transport economics & policy : JTEP
3
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
17
of
17
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Lehtimäki, Aku-Ville
;
Monroe, Kent B.
;
Somervuori, Outi
- In:
Journal of revenue and pricing management
18
(
2019
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012056680
Saved in:
2
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
3
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
4
Threshold discounts comparison : all-unit or incremental?
Amornpetchkul, Thunyarat
- In:
Journal of revenue and pricing management
16
(
2017
)
3
,
pp. 265-294
Persistent link: https://www.econbiz.de/10011912823
Saved in:
5
Special issue: AGIFORS 2014 conference in Buenos Aires
AGIFORS Revenue Management Conference <2014, Buenos Aires>
-
2015
Persistent link: https://www.econbiz.de/10011481762
Saved in:
6
Markdown optimization for multiple products with a common markedown budget constraint
Yao, Xiaodong
;
Sanl, Tugrul
;
Gulcu, Altan
- In:
Journal of revenue and pricing management
14
(
2015
)
6
,
pp. 442-450
Persistent link: https://www.econbiz.de/10011481797
Saved in:
7
The impact of low cost carrier on the future of pricing and revenue management
Westermann, Dieter
- In:
Journal of revenue and pricing management
11
(
2012
)
4
,
pp. 481-484
Persistent link: https://www.econbiz.de/10009575903
Saved in:
8
Determining consumers' discount rates with field studies
Yao, Song
;
Mela, Carl F.
;
Chiang, Jeongwen
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 822-841
Persistent link: https://www.econbiz.de/10009688799
Saved in:
9
Repositioning dynamics and pricing strategy
Ellickson, Paul B.
;
Misra, Sanjog
;
Nair, Harikesh
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 750-772
Persistent link: https://www.econbiz.de/10009688824
Saved in:
10
The influence of price discount versus bonus pack on the preference for virtue and vice foods
Mishra, Arul
;
Mishra, Himanshu
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008858623
Saved in:
11
Warm glow or cold, hard cash? : social identify effects on consumer choice for donation versus discount promotions
Winterich, Karen Page
;
Barone, Michael J.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 855-868
Persistent link: https://www.econbiz.de/10009348948
Saved in:
12
Did LCCs save airline revenue management?
Belobaba, Peter P.
- In:
Journal of revenue and pricing management
10
(
2011
)
1
,
pp. 19-22
Persistent link: https://www.econbiz.de/10008939608
Saved in:
13
Quantity-discount-dependent consumer preferences and competitive nonlinear pricing
Gu, Zheyin
;
Yang, Sha
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1100-1113
Persistent link: https://www.econbiz.de/10008796518
Saved in:
14
Price-framing effects on the purchase of hedonic and utilitarian bundles
Khan, Uzma
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1090-1099
Persistent link: https://www.econbiz.de/10008796523
Saved in:
15
Competing in an LCC world
Michaels, Larry
;
Fletcher, Steve
- In:
Journal of revenue and pricing management
8
(
2009
)
5
,
pp. 410-423
Persistent link: https://www.econbiz.de/10003903782
Saved in:
16
Re-examining the discount question
Walker, Thomas M.
- In:
Journal of revenue and pricing management
8
(
2009
)
5
,
pp. 469-473
Persistent link: https://www.econbiz.de/10003903802
Saved in:
17
Online travel data : a goldmine of new opportunities
Garrow, Laurie
- In:
Journal of revenue and pricing management
8
(
2009
)
2/3
,
pp. 247-254
Persistent link: https://www.econbiz.de/10003834364
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->