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isPartOf:"Journal of marketing research : JMR"
~subject:"Preismanagement"
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Search: subject_exact:"Niedrigpreisstrategie"
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Preismanagement
Low-cost strategy
8
Niedrigpreisstrategie
8
Consumer behaviour
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Journal of marketing research : JMR
Journal of retailing and consumer services
8
Journal of air transport management
6
Journal of business research : JBR
5
European journal of operational research : EJOR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Quantitative marketing and economics : QME
4
Transportation research / E : an international journal
4
Journal of marketing
3
Journal of retailing
3
Journal of revenue and pricing management
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Management science : journal of the Institute for Operations Research and the Management Sciences
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
International journal of industrial organization
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing research
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Manufacturing & service operations management : M & SOM
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Marketing letters : a journal of research in marketing
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Review of industrial organization : RIO
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Asia Pacific journal of marketing and logistics
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Center for Research on Economic and Social Theory and Department of Economics working paper serie
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Department of Economics working paper series / McMaster University, Department of Economics
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Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
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Eurasian economic review : a journal in applied macroeconomics and finance
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Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
3
Price-framing effects on the purchase of hedonic and utilitarian bundles
Khan, Uzma
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1090-1099
Persistent link: https://www.econbiz.de/10008796523
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