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~person:"Greenhalgh, Greg"
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Niche marketing strategy
3
Nischenstrategie
3
Sport
3
Sportmarketing
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Sports
3
Sports marketing
3
Sponsoring
2
Sponsorship
2
niche sport
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Advertising effects
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Consumer behaviour
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Customer satisfaction
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Dienstleistungsqualität
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Erwartungsbildung
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Expectation formation
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Konsumentenverhalten
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Kundenzufriedenheit
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Market segmentation
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Marketing management
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Marketingmanagement
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Marktsegmentierung
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Nordamerika
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North America
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Rational expectations
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Rationale Erwartung
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Service quality
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Target group
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Werbewirkung
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Zielgruppe
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attendance intentions
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customer satisfaction
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exchange theory
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expectancy disconfirmation
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expectations
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market segmentation
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service encounter
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should expectations
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sponsorship
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sponsorship objectives
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will expectations
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Greenhalgh, Greg
Hammervoll, Trond
8
Toften, Kjell
8
Schäfers, Tobias
6
Neiman, Brent
5
Eckert, Jochen
4
Friebe, Holm
4
Geels, Frank W.
4
Hinz, Oliver
4
Kaniovski, Serguei
4
Papathanassis, Alexis
4
Ramge, Thomas
4
Riekhof, Hans-Christian
4
Skiera, Bernd
4
Smith, Michael D.
4
Telang, Rahul
4
Trachsel, Micha
4
Vavra, Joseph
4
Windrum, Paul
4
Alonso, Abel Duarte
3
Anderson, Chris
3
Behrends, Thomas
3
Bruggeman, Jeroen
3
Hoogma, Remco
3
Kemp, René
3
Kumar, Anuj
3
Lopolito, Antonio
3
Martin, Albert
3
Morone, Piergiuseppe
3
Raven, Rob
3
Schot, Johan
3
Teuber, Sebastian
3
VanAuken, Howard E.
3
Villiger, Alex
3
Akbar, Fazal
2
Bar-Isaac, Heski
2
Barbieri, Carla
2
Benhamou, Françoise
2
Bürkle, Hans
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Caruana, Guillermo
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of sport management and marketing : IJSMM
1
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ECONIS (ZBW)
3
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Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg
;
Martin, Tiesha
;
Smith, Allison
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
Saved in:
2
What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greenhalgh, Greg
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10010257035
Saved in:
3
Understanding spectator expectations : an analysis of niche sports
Greenwell, T. Christopher
;
Greenhalgh, Greg
;
Stover, Nick
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 144-157
Persistent link: https://www.econbiz.de/10010391210
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