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isPartOf:"Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen"
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~subject:"Advertising effects"
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
Handbook of qualitative research methods in marketing
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Health marketing quarterly
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International journal of internet marketing and advertising : IJIMA
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Fast Moving Consumer Goods : zwischen Artefact und Consumer Insight
Kaiser, Werner
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 605-615)
.
2011
Persistent link: https://www.econbiz.de/10009233173
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Werbewirkungsforschung : Diagnose komplexer Wirkungszusammenhänge
Maas, Jörg
- In:
Qualitative Marktforschung in Theorie und Praxis : …
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(pp. 519-536)
.
2011
Persistent link: https://www.econbiz.de/10009233182
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