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~isPartOf:"Legends in consumer behavior"
~isPartOf:"International journal of market research"
~subject:"Qualitative method"
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Qualitative method
Qualitative Methode
10
Consumer behaviour
7
Konsumentenverhalten
7
Market research
5
Marktforschung
5
Marketing
2
qualitative
2
qualitative methods
2
Armut
1
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1
Brand image
1
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1
CS Peirce
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Consumer confidence index
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Holbrook, Morris B.
3
Sheth, Jagdish N.
3
Adkins, Natalie Ross
1
Barnham, Chris
1
Ben Slimane, Karim
1
Bradshaw, Alan
1
Crosby, Elizabeth
1
Dubois, Ute
1
Fessi, Lilia
1
Gould, Stephen J.
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Khatib, Jamal A. al-
1
Lewis, Clifford
1
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1
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1
Mehmet, Michael
1
O'Shaughnessy, John
1
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1
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Legends in consumer behavior
International journal of market research
Qualitative research in organizations and management : an international journal
58
Organizational research methods : ORM
56
Qualitative market research : an international journal
49
Journal of business research : JBR
47
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
Journal of management inquiry
34
Qualitative Marktforschung : Konzepte - Methoden - Analysen
29
Rethinking the case study in international business and management research
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
The real life guide to accounting research : a behind the scenes view of using qualitative research methods
16
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
14
Journal of career development
13
Technological forecasting & social change : an international journal
13
Young consumers : insight and ideas for responsible marketers
13
Strategic Organization
12
Human resource development review
10
International journal of contemporary hospitality management
10
Journal of health organization and management
10
Qualitative research in accounting & management : QRAM
10
Strategic organization
10
European journal of operational research : EJOR
9
Health care management review : HCM review
9
Discussion paper series / IZA
8
Handbook of qualitative research methods on human resource management : innovative techniques
8
Information systems and e-business management : ISeB
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
International marketing review
8
Journal of business venturing
8
Journal of management & organization : JMO
8
Journal of management studies : JMS
8
Lehrbuch
8
Sport management review
8
SpringerLink / Bücher
8
European management journal
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
7
Research
7
The international journal of human resource management
7
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ECONIS (ZBW)
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1
Market shaping through controversial innovation
Ben Slimane, Karim
;
Fessi, Lilia
- In:
International journal of market research
65
(
2023
)
5
,
pp. 524-531
Persistent link: https://www.econbiz.de/10014368511
Saved in:
2
Amplifying marginalised consumers' voices : a case for trauma-informed qualitative methodologies
Crosby, Elizabeth
;
McKeage, Kim
;
Rittenburg, Terri L.
; …
- In:
International journal of market research
65
(
2023
)
2/3
,
pp. 320-339
Persistent link: https://www.econbiz.de/10014246993
Saved in:
3
Methodological challenges in energy poverty research
Dubois, Ute
;
Sinea, Anca
- In:
International journal of market research
65
(
2023
)
2/3
,
pp. 340-358
Persistent link: https://www.econbiz.de/10014246994
Saved in:
4
A template for conducting qualitative sales research in the Middle East
Malshe, Avinash
;
Khatib, Jamal A. al-
- In:
International journal of market research
65
(
2023
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10014233812
Saved in:
5
Enhancing data collection methods with qualitative projective techniques in the exploration of a university's brand identity and brand image
Spry, Louise
;
Pich, Christopher
- In:
International journal of market research
63
(
2021
)
2
,
pp. 177-200
Persistent link: https://www.econbiz.de/10012492750
Saved in:
6
Does the NPS® reflect consumer sentiment? : a qualitative examination of the NPS using a sentiment analysis approach
Lewis, Clifford
;
Mehmet, Michael
- In:
International journal of market research
62
(
2020
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10012173317
Saved in:
7
Qualitative semiotics : can we research consumer meaning-making?
Barnham, Chris
- In:
International journal of market research
61
(
2019
)
5
,
pp. 478-491
Persistent link: https://www.econbiz.de/10012172385
Saved in:
8
Qualitative methods, Part III: subjective personal introspection
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505800
Saved in:
9
Qualitative methods, Part II: symbolic consumer behavior or consumption symbolism
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505803
Saved in:
10
Qualitative methods, Part I: interpretive approaches
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505806
Saved in:
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