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Qualitative Methode
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Psychology & marketing
Qualitative research in organizations and management : an international journal
58
Organizational research methods : ORM
56
Qualitative market research : an international journal
49
Journal of business research : JBR
47
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
29
Rethinking the case study in international business and management research
17
Industrial marketing management : the international journal for industrial and high-tech firms
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The real life guide to accounting research : a behind the scenes view of using qualitative research methods
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Journal of career development
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Technological forecasting & social change : an international journal
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Young consumers : insight and ideas for responsible marketers
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Human resource development review
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International journal of contemporary hospitality management
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Qualitative research in accounting & management : QRAM
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Strategic organization
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European journal of operational research : EJOR
9
Health care management review : HCM review
9
Discussion paper series / IZA
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Handbook of qualitative research methods on human resource management : innovative techniques
8
Information systems and e-business management : ISeB
8
International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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ECONIS (ZBW)
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1
Cross-cultural perceptions of onshore guided tours : a qualitative approach based on eWOM
Buyova, Daniela
;
Sanz Blas, Silvia
;
Cervera-Taulet, Amparo
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1054-1061
Persistent link: https://www.econbiz.de/10011627270
Saved in:
2
Motivation recipes for brand-related social media use : a Boolean-fsQCA approach
Saridakis, Charalampos
;
Baltas, George
;
Oghazi, Pejvak
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1062-1070
Persistent link: https://www.econbiz.de/10011627272
Saved in:
3
The role of qualitative research in current digital social media : issues and aspects - an introduction
Gonc̦alves, Helena Martins
;
Rey-Martí, Andrea
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1023-1028
Persistent link: https://www.econbiz.de/10011627280
Saved in:
4
Special issue: The role of qualitative research in current digital social media : issues and aspects
Gonc̦alves, Helena Martins
(
ed.
);
Rey-Martí, Andrea
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011627323
Saved in:
5
A qualitative study of consumer-generated videos about daily deal web sites
Boon, Edward
- In:
Psychology & marketing
30
(
2013
)
10
,
pp. 843-849
Persistent link: https://www.econbiz.de/10010198539
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