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~isPartOf:"International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing"
~subject:"Markenführung"
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
Journal of marketing for higher education
10
Journal of nonprofit & public sector marketing
6
International review on public and non-profit marketing
5
Nonprofit and voluntary sector quarterly
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Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
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International journal of nonprofit and voluntary sector marketing
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The Routledge companion to contemporary brand management
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The journal of brand management : an international journal
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Human resource management in the nonprofit sector : passion, purpose and professionalism
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Journal of business research : JBR
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Journal of marketing communications
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Routledge studies in marketing
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AFP/Wiley fund development series
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Arbeitspapier / HHL, Leipzig Graduate School of Management
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Arts marketing : an international journal ; AM
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Beiträge zum Produkt-Marketing
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Contemporary research in e-branding
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Cowles Foundation discussion paper
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Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
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Funktionen und Leistungen von Nonprofit-Organisationen : 6. Internationales Colloquium der NPO-Forscher, Technische Universität München 25. und 26. März 2004
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Hochschulmarketing
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International journal of arts management
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International journal of nonprofit & voluntary sector marketing
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International journal of public sector management : IJPSM
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Journal of electronic commerce research : JECR
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Journal of euromarketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of philanthropy and marketing
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Journal of strategic marketing
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Management research review
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Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
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Nonprofit management & leadership
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Nonprofit marketing : sectoral applications
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Psychology & marketing
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
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Reihe Wissenschafts- und Forschungsmanagement
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Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
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