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~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~person:"Chapleo, Chris"
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Journal of marketing for higher education
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Do UK universities communicate their brands effectively through their websites?
Chapleo, Chris
;
Durán, María Victoria Carrillo
; …
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10009295476
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