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~person:"Waters, Richard D."
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Waters, Richard D.
Anheier, Helmut K.
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ECONIS (ZBW)
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From axial codes to Z-scores : charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Mar...
Waters, Richard D.
;
Auger, Giselle A.
;
Bortree, Denise …
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014438763
Saved in:
2
Crowded but not crowded out : comparing the solicitation strategies and outcomes of nonprofits' and individual's GoFundMe campaigns
Waters, Richard D.
;
Auger, Giselle A.
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10014439333
Saved in:
3
Communicating social responsibility efforts : a success strategy for nonprofits or a shift from stakeholders' priorities?
Waters, Richard D.
;
Ott, Holly K.
- In:
The moral compass of public relations
,
(pp. 43-61)
.
2017
Persistent link: https://www.econbiz.de/10011586410
Saved in:
4
A fractured glass ceiling in fundraising? : examining the careers of minority healthcare fundraisers using role theory
Tindall, Natalie T. J.
;
Waters, Richard D.
;
Kelly, …
- In:
Public relations in the nonprofit sector : theory and …
,
(pp. 3-18)
.
2015
Persistent link: https://www.econbiz.de/10010481125
Saved in:
5
Who are we? : the impacts of anthropomorphism and the humanization of nonprofits on brand personality
Stinnett, Rachel C.
;
Hardy, Eva E.
;
Waters, Richard D.
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10009728490
Saved in:
6
Organizational roles enacted by healthcare fundraisers : a national study testing theory and assessing gender differences
Waters, Richard D.
;
Kelly, Kathleen S.
;
Walker, Mary Lee
- In:
Journal of communication management : an international …
16
(
2012
)
3
,
pp. 244-263
Persistent link: https://www.econbiz.de/10009581828
Saved in:
7
Painting a picture of America’s nonprofit foundations: a content analysis of public relations photographs distributed through online wire services
Waters, Richard D.
;
Wang, Weijia
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
2
,
pp. 138-149
Persistent link: https://www.econbiz.de/10009670529
Saved in:
8
Revisiting strategic communication's past to understand the present : examining the direction and nature of communication on Fortune 500 and Philanthropy 400 web sites
Waters, Richard D.
;
Lemanski, Jennifer L.
- In:
Corporate communications : an international journal
16
(
2011
)
2
,
pp. 150-169
Persistent link: https://www.econbiz.de/10009159243
Saved in:
9
Using video to build an organization's identity and brand : a content analysis of nonprofit organizations' YouTube videos
Waters, Richard D.
;
Jones, Paul M.
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
3
,
pp. 248-268
Persistent link: https://www.econbiz.de/10009315508
Saved in:
10
Building a better workplace for teen volunteers through inclusive behaviors
Waters, Richard D.
;
Bortree, Denise Sevick
- In:
Nonprofit management & leadership
20
(
2009/10
)
3
,
pp. 337-355
Persistent link: https://www.econbiz.de/10003962326
Saved in:
11
The importance of understanding donor preference and relationship cultivation strategies
Waters, Richard D.
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
4
,
pp. 327-346
Persistent link: https://www.econbiz.de/10003930582
Saved in:
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