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The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high-tech product market
Kim, Wooyang
;
Di Benedetto, C. Anthony
;
Lancioni, Richard A.
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 714-744
Persistent link: https://www.econbiz.de/10009408729
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