Martinez, Gabriel Lagunes; Bojnec, Štefan - In: Management 9 (2014) 2, pp. 117-130
This paper aims to analyze factors of novel food consumption. The study was conducted in Maribor, Slovenia. Two hundred respondents from two age groups are included in the sample: between 18 and 35 years and between 36 and 55 years. The analysis focuses on quantitative and qualitative factors....