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~person:"Tomczak, Torsten"
~person:"Paillé, Pascal"
~subject:"Advertising"
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Search: subject_exact:"OCB (Organizational citizenship behaviour)"
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Advertising
Arbeitsverhalten
26
Work behaviour
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13
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Henkel, Sven
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Journal of service research : JSR
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ECONIS (ZBW)
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Can I live up to that ad? : impact of implicit theories of ability on service employees’ responses to advertising
Wentzel, Daniel
;
Henkel, Sven
;
Tomczak, Torsten
- In:
Journal of service research : JSR
13
(
2010
)
2
,
pp. 137-152
Persistent link: https://www.econbiz.de/10003982815
Saved in:
2
Werbung als Verhaltensvorbild für Mitarbeiter
Henkel, Sven
;
Tomczak, Torsten
;
Jenewein, Wolfgang
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 443-467)
.
2009
Persistent link: https://www.econbiz.de/10003856799
Saved in:
3
Werbung als Verhaltensvorbild für Mitarbeiter
Henkel, Sven
;
Tomczak, Torsten
;
Jenewein, Wolfgang
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 421-445)
.
2008
Persistent link: https://www.econbiz.de/10003600218
Saved in:
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