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~subject:"Austria"
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Search: subject_exact:"OTC-Arzneimittel"
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Austria
Rezeptfreies Arzneimittel
67
OTC pharmaceuticals
56
Deutschland
23
Germany
18
Consumer behaviour
16
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16
Arzneimittelmarkt
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Pichler, Eva
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Boeheim, Michael H.
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Böheim, Michael
1
Diehl, Sandra
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Koinig, Isabell
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Mueller, Barbara
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Bridging the gap between advertising academia and practice
1
Economics of competition
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Wirtschaftspolitische Blätter
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ECONIS (ZBW)
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The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
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2
Der Selbstmedikationsmarkt im Umbruch : von Monopolrenten, wohlerworbenen Rechten und (noch) ungenutzten Deregulierungsspielräumen
Böheim, Michael
;
Pichler, Eva
- In:
Wirtschaftspolitische Blätter
62
(
2015
)
3
,
pp. 499-519
Persistent link: https://www.econbiz.de/10011446954
Saved in:
3
The market for self-medication in Austria : the competition economist's point of view
Boeheim, Michael H.
;
Pichler, Eva
- In:
Economics of competition
,
(pp. 19-32)
.
2013
Persistent link: https://www.econbiz.de/10009754997
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