//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of promotion management : JPM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Olympic Games"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sport event
10
Sportveranstaltung
10
Sponsoring
5
Sponsorship
5
Sportmarketing
4
Sports marketing
4
USA
4
United States
4
Fernsehwerbung
3
Television advertising
3
Ball game
2
Ballsport
2
Consumer behaviour
2
Event marketing
2
Event-Marketing
2
Fernsehprogramm
2
Greece
2
Griechenland
2
Konsumentenverhalten
2
Television programme
2
2000-2009
1
2011
1
ARCH model
1
ARCH-Modell
1
Advertising effects
1
Anlageverhalten
1
Arbeitsgruppe
1
Athen
1
Athens
1
Australia
1
Australien
1
Behavioural finance
1
Brand
1
Brand image
1
Cable television
1
Capital income
1
Ereignisstudie
1
Event study
1
Fernsehsender
1
Football
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Apostolopoulou, Artemisia
2
Aiyeku, Joseph F.
1
Alessandri, Susan Westcott
1
Billings, Andrew C.
1
Brinker, David L.
1
Clark, John S.
1
Eastman, Susan T.
1
Filis, George N.
1
Fortunato, John A.
1
Gladden, James M.
1
Hirons, Martin
1
Koronios, Konstantinos
1
Kriemadis, Athanasios
1
Leivaditi, Eleni
1
Newton, Gregory D.
1
Papadimitriou, Dimitra
1
Pokrywczynski, James
1
Psiloutsikou, Marina
1
Smolianov, Peter
1
Spais, George S.
1
Tripodi, John A.
1
Williams, Glenda C.
1
Zervoulakos, Pavlos
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
Journal of sports economics
123
European Sport management quarterly : ESMQ
110
Journal of sport management : the official journal of the North American Society of Sport Management
98
International journal of sport management and marketing : IJSMM
92
Sport marketing quarterly : preferred journal of the Sport Marketing Association
77
Sport management review
74
International journal of sport finance
60
International journal of sports marketing & sponsorship
59
Tourism management : research, policies, practice
44
Applied economics
27
Hamburg contemporary economic discussions
25
International journal of event and festival management
24
Journal of business research : JBR
23
Hamburg Contemporary Economic Discussions
18
Sport, Business and Management : an international journal ; SBM
17
SpringerLink / Bücher
16
Tourism economics : the business and finance of tourism and recreation
16
Applied economics letters
15
Journal of travel and tourism marketing
15
Event- und Impaktforschung
14
Faculty research series / Holy Cross, Economics and Accounting
14
Tourism management perspectives : TMP
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
European journal of operational research : EJOR
11
Discussion paper series / IZA
10
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
10
International journal of forecasting
10
Journal of advertising research
10
Research
10
Sports event management : the Caribbean experience
10
African journal of business and economic research : AJBER
8
European journal of marketing : EJM
8
IZA Discussion Paper
8
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
8
Asian economic policy review : AEPR
7
International Journal of Sports Marketing and Sponsorship
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality marketing & management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sport sponsorship : the impact of sponsor image on purchase intention of fans
Koronios, Konstantinos
;
Psiloutsikou, Marina
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10011522098
Saved in:
2
Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James
;
Brinker, David L.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
Saved in:
3
CBS promotion of future programming during the 2011 NCAA Tournament
Fortunato, John A.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 474-488
Persistent link: https://www.econbiz.de/10009678850
Saved in:
4
The effect of sport sponsorship programs of various sport events on stock price behavior during a sport event
Filis, George N.
;
Spais, George S.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 3-41
Persistent link: https://www.econbiz.de/10009535756
Saved in:
5
Corporate marketing objectives and evaluation measures for integrated television advertising and sports event sponsorships
Smolianov, Peter
;
Aiyeku, Joseph F.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 74-89
Persistent link: https://www.econbiz.de/10003884507
Saved in:
6
Olympic sponsorship activation and the creation of competitive advantage
Papadimitriou, Dimitra
;
Apostolopoulou, Artemisia
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 90-117
Persistent link: https://www.econbiz.de/10003884509
Saved in:
7
Sponsorship leveraging case studies : Sydney 2000 Olympic Games
Tripodi, John A.
;
Hirons, Martin
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10003884527
Saved in:
8
The Athens exemplar : an Olympic promotion effort pays off for "the networks of NBC"
Newton, Gregory D.
;
Williams, Glenda C.
;
Eastman, Susan T.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10003884529
Saved in:
9
Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 150-164
Persistent link: https://www.econbiz.de/10003884531
Saved in:
10
Real women watch football : gender differences in the consumption of the NFL Super Bowl broadcast
Clark, John S.
;
Apostolopoulou, Artemisia
;
Gladden, James M.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10003884537
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->