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person:"Nufer, Gerd"
~type_genre:"Aufsatz in Zeitschrift"
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Nufer, Gerd
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Ambush Marketing - Trittbettfahren bei Sportgroßveranstaltungen
Nufer, Gerd
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2010/11
),
pp. 151-166
Persistent link: https://www.econbiz.de/10003950156
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