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~person:"Jansen, Bernard J."
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Search: subject_exact:"Online advertising"
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Internet marketing
12
Online-Marketing
12
Search engine
9
Suchmaschine
9
Information behaviour
5
Informationsverhalten
5
Advertising effects
4
USA
4
United States
4
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4
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3
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2
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1
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Arbeitsuche
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Brand image
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Brand management
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Jansen, Bernard J.
Kreutzer, Ralf T.
45
Goldfarb, Avi
34
Tucker, Catherine
34
Skiera, Bernd
31
Dwivedi, Yogesh Kumar
27
Ghose, Anindya
26
Bonatti, Alessandro
23
Fritz, Wolfgang
23
Wilbur, Kenneth C.
23
Law, Chun Hung Roberts
22
Bergemann, Dirk
21
Whinston, Andrew B.
21
Jerath, Kinshuk
20
Tucker, Catherine E.
20
Chaffey, Dave
19
Schwarz, Torsten
19
Decarolis, Francesco
18
Edelman, Benjamin
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Smith, Katherine Taken
17
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Wirtz, Bernd W.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Reijmersdal, Eva A. van
15
Scott, David Meerman
15
Stephen, Andrew T.
15
Tan, Yong
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hollebeek, Linda D.
14
Hudders, Liselot
14
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International journal of electronic business
2
International journal of electronic commerce : IJEC
2
Decision support systems : DSS ; the international journal
1
Electronic commerce research and applications
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
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ECONIS (ZBW)
12
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1
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12
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1
Creating and detecting fake reviews of online products
Salminen, Joni
;
Kandpal, Chandrashekhar
;
Kamel, Ahmed …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209474
Saved in:
2
Machine learning approach to auto-tagging online content for content marketing efficiency : a comparative analysis between methods and content type
Salminen, Joni
;
Yoganathan, Vignesh
;
Corporan, Juan
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 203-217
Persistent link: https://www.econbiz.de/10012103246
Saved in:
3
Conversion potential : a metric for evaluating search engine advertising performance
Jansen, Bernard J.
;
Clarke, Theresa B.
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10011760760
Saved in:
4
Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
Saved in:
5
Associating searching on search engines to subsequent searching on sites
Ortiz-Cordova, Adan
;
Jansen, Bernard J.
- In:
International journal of information systems in the …
8
(
2016
)
2
,
pp. 30-43
Persistent link: https://www.econbiz.de/10011493856
Saved in:
6
Performance analysis of keyword advertising campaign using gender-brand effect of search queries
Mukherjee, Partha
;
Jansen, Bernard J.
- In:
Electronic commerce research and applications
13
(
2014
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10011348327
Saved in:
7
Bidding of the buying funnel for sponsored search and keyword advertising
Jansen, Bernard J.
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009295582
Saved in:
8
The brand effect of key phrases and advertisements in sponsored search
Jansen, Bernard J.
;
Sobel, Kate
;
Zhang, Mimi
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
1
,
pp. 77-106
Persistent link: https://www.econbiz.de/10009384795
Saved in:
9
Special issue: Sponsored search
Jansen, Bernard J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003717223
Saved in:
10
Sponsored search: an overview of the concept, history, and technology
Jansen, Bernard J.
;
Mullen, Tracy
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 114-131
Persistent link: https://www.econbiz.de/10003717227
Saved in:
11
Investigating customer click through behaviour with integrated sponsored and nonsponsored results
Jansen, Bernard J.
;
Spink, Amanda
- In:
International journal of internet marketing and …
5
(
2009
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10003812637
Saved in:
12
Factors relating to the decision to click on a sponsored link
Jansen, Bernard J.
;
Brown, Anna
;
Resnick, Marc
- In:
Decision support systems : DSS ; the international journal
44
(
2007/08
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10003665254
Saved in:
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