//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
~isPartOf:"Cases on strategic social media utilization in the nonprofit sector"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online advertising"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
United States
Internet marketing
11
Nonprofit organization
11
Nonprofit-Organisation
11
Online-Marketing
11
Social Web
6
Social web
6
USA
5
Web 2.0 technologies
4
Web 2.0-Technologien
4
Erfolgsfaktor
2
Firm performance
2
Fundraising
2
KMU
2
Learning organization
2
Lernende Organisation
2
Performance measurement
2
Performance-Messung
2
SME
2
Strategic management
2
Strategisches Management
2
Success factor
2
Unternehmenserfolg
2
Advertising effects
1
Advertising planning
1
Air pollution
1
American Lung Association
1
Amnesty International
1
Animal protection
1
Arbeitsgruppe
1
Armed forces
1
Brand management
1
China
1
Corporate culture
1
Emergency management
1
Environmental organization
1
Environmental valuation
1
Frauen
1
Führungsorganisation
1
Governance structure
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz im Buch
5
Book section
5
Case study
5
Fallstudie
5
Language
All
English
5
Author
All
Asencio, Hugo
1
Brengarth, Lauren Bacon
1
Dumont, Georgette E.
1
Jones, Jennifer Amanda
1
Mattson, Kelsey
1
Millar, Meg A.
1
Mujkic, Edin
1
Reid, Julie
1
Sun, Rui
1
Turner, Allison
1
more ...
less ...
Published in...
All
Cases on strategic social media utilization in the nonprofit sector
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic marketing and retailing : IJEMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising : official publication of the American Academy of Advertising
7
NBER working paper series
7
Journal of travel and tourism marketing
6
MIT sloan management review
6
International journal of e-business research : an official publication of the Information Resources Management Association
5
Internet advertising : theory and research
5
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Business horizons
4
Information systems research : ISR
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
The Routledge companion to advertising and promotional culture
4
The journal of consumer marketing
4
Working paper / National Bureau of Economic Research, Inc.
4
Advertising, promotion, and new media
3
Health marketing quarterly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of internet commerce
3
Journal of marketing communications
3
Journal of marketing theory and practice : JMTP
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
The journal of product & brand management
3
American economic journal : a journal of the American Economic Association
2
American economic review
2
CESifo working papers
2
Connected marketing : the viral, buzz and word of mouth revolution
2
Contemporary research in e-marketing ; 2
2
Critical explorations
2
Crowdfunding : the corporate era
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media in crisis : how social media created a NPO and relief during a wildfire crisis
Brengarth, Lauren Bacon
;
Mujkic, Edin
;
Millar, Meg A.
- In:
Cases on strategic social media utilization in the …
,
(pp. 1-23)
.
2015
Persistent link: https://www.econbiz.de/10010507699
Saved in:
2
Friend raising : how the United Way of Chester County uses social media to drive change
Turner, Allison
;
Mattson, Kelsey
- In:
Cases on strategic social media utilization in the …
,
(pp. 301-331)
.
2015
Persistent link: https://www.econbiz.de/10010507807
Saved in:
3
Enhancing organizational capacity through the use of social media
Sun, Rui
;
Asencio, Hugo
;
Reid, Julie
- In:
Cases on strategic social media utilization in the …
,
(pp. 262-300)
.
2015
Persistent link: https://www.econbiz.de/10010507809
Saved in:
4
Developing social media policies : a team learning approach
Jones, Jennifer Amanda
- In:
Cases on strategic social media utilization in the …
,
(pp. 210-236)
.
2015
Persistent link: https://www.econbiz.de/10010507827
Saved in:
5
Aligning the virtual with the physical : social media, strategy, and Arts and Gardens
Dumont, Georgette E.
- In:
Cases on strategic social media utilization in the …
,
(pp. 184-208)
.
2015
Persistent link: https://www.econbiz.de/10010507828
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->