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~subject:"United States"
~isPartOf:"MIT sloan management review"
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United States
Internet marketing
14
Online-Marketing
14
USA
6
Social Web
5
Social web
5
Beziehungsmarketing
3
Digitalisierung
3
Digitization
3
E-commerce
3
Electronic Commerce
3
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3
Advertising effects
2
Consumer behaviour
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Konsumentenverhalten
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Organisatorischer Wandel
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Organizational change
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Return on Investment
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Return on investment
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Theorie
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Theory
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Werbewirkung
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Advertising
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Brain Drain
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Brain drain
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Weill, Peter
2
Woerner, Stephanie L.
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Johnson, Allison R.
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Kane, Gerald C.
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Kubowicz Malhorta, Claudia
1
Malhotra, Arvind
1
McFerran, Brent
1
Moore, Sarah G.
1
Packard, Grant
1
Palmer, Doug
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Phillips, Anh Nguyen
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Pirouz, Dante M.
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MIT sloan management review
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic marketing and retailing : IJEMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of travel and tourism marketing
6
Cases on strategic social media utilization in the nonprofit sector
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Internet advertising : theory and research
5
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
NBER working paper series
5
Business horizons
4
Information systems research : ISR
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
The Routledge companion to advertising and promotional culture
4
The journal of consumer marketing
4
Working paper / National Bureau of Economic Research, Inc.
4
Advertising, promotion, and new media
3
Health marketing quarterly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of internet commerce
3
Journal of marketing communications
3
Journal of marketing theory and practice : JMTP
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
The journal of product & brand management
3
American economic journal : a journal of the American Economic Association
2
American economic review
2
CESifo working papers
2
Connected marketing : the viral, buzz and word of mouth revolution
2
Contemporary research in e-marketing ; 2
2
Critical explorations
2
Crowdfunding : the corporate era
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ECONIS (ZBW)
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How should companies talk to customers online?
McFerran, Brent
;
Moore, Sarah G.
;
Packard, Grant
- In:
MIT sloan management review
60
(
2019
)
2
,
pp. 68-71
Persistent link: https://www.econbiz.de/10011980927
Saved in:
2
Is your company ready for a digital future?
Weill, Peter
;
Woerner, Stephanie L.
- In:
MIT sloan management review
59
(
2018
)
2
,
pp. 21-25
Persistent link: https://www.econbiz.de/10011784625
Saved in:
3
Creating online videos that engage viewers
Pirouz, Dante M.
;
Johnson, Allison R.
;
Thomson, Matthew
; …
- In:
MIT sloan management review
56
(
2014/15
)
4
,
pp. 83-88
Persistent link: https://www.econbiz.de/10011339896
Saved in:
4
Is your business ready for a digital future?
Kane, Gerald C.
;
Palmer, Doug
;
Phillips, Anh Nguyen
; …
- In:
MIT sloan management review
56
(
2014/15
)
4
,
pp. 37-44
Persistent link: https://www.econbiz.de/10011339906
Saved in:
5
Optimizing your digital business model
Weill, Peter
;
Woerner, Stephanie L.
- In:
MIT sloan management review
54
(
2012/13
)
3
,
pp. 71-78
Persistent link: https://www.econbiz.de/10009745368
Saved in:
6
How to get your messages retweeted
Malhotra, Arvind
;
Kubowicz Malhorta, Claudia
;
See, Alan
- In:
MIT sloan management review
53
(
2011/12
)
2
,
pp. 61-66
Persistent link: https://www.econbiz.de/10009503005
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