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~subject:"Kommunikation"
~isPartOf:"Psychology & marketing"
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Kommunikation
Social Web
77
Social web
77
Consumer behaviour
34
Konsumentenverhalten
34
Internet marketing
18
Online-Marketing
18
Viral marketing
15
Virales Marketing
15
Brand management
11
Markenführung
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social media
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Beziehungsmarketing
10
Relationship marketing
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Brand image
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Markenimage
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Virtual reality
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Virtuelle Realität
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Advertising effects
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Personality psychology
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artificial intelligence
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virtual reality
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Dessart, Laurence
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Dolen, Willemijn M. van
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Leclercq, Anne-Lise
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Mau, Gunnar
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Remacle, Angélique
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Psychology & marketing
Journal of communication management : an international journal
15
Corporate communications : an international journal
14
Journal of business research : JBR
11
Research
11
SpringerLink / Bücher
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of advertising research
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
International journal of internet marketing and advertising : IJIMA
5
International journal of networking and virtual organisations : IJNVO
5
PR-Praxis
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Springer eBook Collection
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Corporate reputation review : an international journal
4
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
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Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
3
Business horizons
3
Europäische Kulturen in der Wirtschaftskommunikation
3
Information systems research : ISR
3
International journal of business communication : IJBC : a publication of the Association for Business Communication
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of business ethics : JOBE
3
Journal of communication management
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of knowledge management
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing and consumer services
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Management information systems : mis quarterly
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Online-Kommunikation im Social Web : Mythen, Theorien und Praxisbeispiele
3
Organisationskommunikation
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Strategic corporate communication in the digital age
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The journal of business & industrial marketing
3
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
2
Advances in logistics, operations, and management science (ALOMS) book series
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Aus Politik und Zeitgeschichte : APuZ
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ECONIS (ZBW)
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Perception of avatars nonverbal behaviors in virtual reality
Etienne, Elodie
;
Leclercq, Anne-Lise
;
Remacle, Angélique
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2464-2481
Persistent link: https://www.econbiz.de/10014432413
Saved in:
2
Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation
Steinmann, Sascha
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10010527152
Saved in:
3
A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Dabholkar, Pratibha A.
;
Dolen, Willemijn M. van
; …
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 145-174
Persistent link: https://www.econbiz.de/10003812264
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