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~subject:"Kommunikation"
~person:"Berger, Jonah"
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Kommunikation
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10
Social web
10
Viral marketing
6
Virales Marketing
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Communication
4
Consumer behaviour
4
Emotion
4
Konsumentenverhalten
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word of mouth
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Internet marketing
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Online-Marketing
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online content
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Digitale Güter
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Empirical method
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Empirische Methode
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Gesundheitsvorsorge
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Information dissemination
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Informationsverbreitung
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Linguistics
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Linguistik
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Media usage
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Mediennutzung
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Microblogging
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Newspaper
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Online social networks
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Perception
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Preventive care
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Social apprehension
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Social influence
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Berger, Jonah
Dellaert, Benedict G. C.
4
Kirchhoff, Sabine
4
Pleil, Thomas
4
Rudeloff, Christian
4
Ternès, Anabel
4
Zoonen, Ward van
4
Bachmann, Susanne
3
Ehrmann, Michael
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Hauptmann, Stefan
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Jin, Yan
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Martin, Sieglinde
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Pakura, Stefanie
3
Ruyter, Ko de
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Schmitter, Caroline
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Valck, Kristine de
3
Wabitsch, Alena
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Yue, Cen April
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Zerfaß, Ansgar
3
Adeola, Ogechi
2
Amanatidis, Dimitrios
2
Baptista, João
2
Bartosik-Purgat, Małgorzata
2
Bekmeier-Feuerhahn, Sigrid
2
Benlian, Alexander
2
Bernoff, Josh
2
Bernskötter, Peter
2
Blankespoor, Elizabeth
2
Bortree, Denise Sevick
2
Buxmann, Peter
2
Camilleri, Mark Anthony
2
Cantoni, Lorenzo
2
Capriotti, Paul
2
Cho, Jae-Hee
2
Conte, Francesca
2
Coombs, W. Timothy
2
Corduan, Anja
2
Darics, Erika
2
Dennis, Alan
2
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
4
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1
Microblogging and the value of undirected communication
Buechel, Eva C.
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 40-55
Persistent link: https://www.econbiz.de/10011842170
Saved in:
2
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
3
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
4
Word of mouth and interpersonal communication : a review and directions for future research
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 586-607
Persistent link: https://www.econbiz.de/10010410173
Saved in:
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