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Konsumentenverhalten
Social Web
14
Social web
14
Beziehungsmarketing
4
Relationship marketing
4
Consumer behaviour
3
Iran
3
Brand loyalty
2
Corporate Social Responsibility
2
Corporate social responsibility
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KMU
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Markentreue
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SME
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Australia
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Australien
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Automotive parts
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Bio-Lebensmittel
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Customer retention
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Facebook, Inc.
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Games
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Gastronomie
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Ghana
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Higher education institution
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Kosmetikindustrie
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Kraftfahrzeugteile
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Kundenbindung
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Kundenintegration
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Markenführung
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Organic food
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Restaurant industry
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Spiel
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Turkey
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Türkei
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Viral marketing
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English
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Chronis, Evelyn
1
Lal, Prerna
1
Lu, Qiang
1
Miller, Rohan
1
Najafloo, Fatemeh
1
Rasouli, Hatef
1
Shamizanjani, Mehdi
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Strategic customer relationship management in the age of social media
Journal of business research : JBR
200
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
47
Journal of marketing communications
45
Journal of internet commerce
44
International journal of advertising : the review of marketing communications
43
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
37
The journal of brand management : an international journal
36
International journal of consumer studies
35
Psychology & marketing
34
Journal of management information systems : JMIS
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of marketing management : MM
31
Electronic commerce research
30
Information systems research : ISR
29
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
Cogent business & management
28
International journal of electronic commerce : IJEC
28
Journal of marketing
27
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
International journal of business information systems : IJBIS
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
International journal of e-business research : an official publication of the Information Resources Management Association
21
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ECONIS (ZBW)
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Social CRM analytics : gaining customer insights for designing social CRM strategies
Lal, Prerna
- In:
Strategic customer relationship management in the age …
,
(pp. 22-41)
.
2015
Persistent link: https://www.econbiz.de/10011399116
Saved in:
2
CKM 2.0 : integrating Web 2.0 into customer knowledge management
Najafloo, Fatemeh
;
Rasouli, Hatef
;
Shamizanjani, Mehdi
- In:
Strategic customer relationship management in the age …
,
(pp. 130-154)
.
2015
Persistent link: https://www.econbiz.de/10011399202
Saved in:
3
Social media, customer relationship management, and consumers' organic food purchase behavior
Chronis, Evelyn
;
Lu, Qiang
;
Miller, Rohan
- In:
Strategic customer relationship management in the age …
,
(pp. 198-215)
.
2015
Persistent link: https://www.econbiz.de/10011399231
Saved in:
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