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isPartOf:"Web 2.0 : neue Perspektiven für Marketing und Medien"
~person:"Walsh, Gianfranco"
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Walsh, Gianfranco
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Web 2.0 : neue Perspektiven für Marketing und Medien
Corporate reputation review : an international journal
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E-entrepreneurship and ICT ventures : strategy, organization and technology
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Electronic markets : the international journal on networked business
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International journal of internet marketing and advertising : IJIMA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Strategien der Mundwerbung im Web 2.0 am Beispiel von Medienprodukten
Walsh, Gianfranco
;
Kilian, Thomas
;
Zenz, René
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 279-294)
.
2011
Persistent link: https://www.econbiz.de/10008666769
Saved in:
2
Grundlagen des Web 2.0
Walsh, Gianfranco
;
Kilian, Thomas
;
Hass, Berthold H.
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10008666787
Saved in:
3
Grundlagen des Web 2.0
Kilian, Thomas
;
Hass, Berthold H.
;
Walsh, Gianfranco
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 4-21)
.
2008
Persistent link: https://www.econbiz.de/10003652360
Saved in:
4
Word-of-Mouth im Web 2.0 am Beispiel von Kinofilmen
Kilian, Thomas
;
Walsh, Gianfranco
;
Zenz, René
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 321-338)
.
2008
Persistent link: https://www.econbiz.de/10003652509
Saved in:
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