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~person:"Koukova, Nevena T."
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Koukova, Nevena T.
Peitz, Martin
28
Waelbroeck, Patrick
17
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13
Belleflamme, Paul
12
Smith, Michael D.
12
Telang, Rahul
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Clement, Reiner
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Towse, Ruth
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E-commerce and the digital economy
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Multiformat digital products : how design attributes interact with usage situations to determine choice
Koukova, Nevena T.
;
Kannan, P. K.
;
Kirmani, Amna
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10009507238
Saved in:
2
Product form bundling : implications for marketing digital products
Koukova, Nevena T.
;
Kannan, P. K.
;
Ratchford, Brian Thomas
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003744314
Saved in:
3
Bundling and unbundling of electronic content
Koukova, Nevena T.
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
E-commerce and the digital economy
,
(pp. 112-129)
.
2006
Persistent link: https://www.econbiz.de/10003427314
Saved in:
4
Marketing of digital products
Koukova, Nevena T.
-
2005
Persistent link: https://www.econbiz.de/10003952925
Saved in:
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