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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Skiera, Bernd"
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Online-Marketing
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Beziehungsmarketing
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Skiera, Bernd
Hoffman, Donna L.
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Novak, Thomas P.
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Pauwels, Koen
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Abou Nabout, Nadia
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Improving decision making in real-time bidding
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Electronic commerce research and applications
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of marketing
1
Journal of marketing research
1
Journal of retailing
1
Kreditwirtschaftliche Vertriebsstrategien : [BSL Bankseminar Lüneburg ; 13. Norddeutscher Bankentag]
1
Leitfaden Online-Marketing ; [Bd. 1]
1
MIT sloan management review
1
Marketing : value creation or value destruction?
1
Schmalenbach business review : sbr
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
1
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ECONIS (ZBW)
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Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.
;
Haenlein, Michael
;
Skiera, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
Saved in:
2
Return on quality improvements in search engine marketing
Abou Nabout, Nadia
;
Skiera, Bernd
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 141-154
Persistent link: https://www.econbiz.de/10009569264
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