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isPartOf:"Handbook of research on integrating social media into strategic marketing"
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Konsumentenverhalten
Internet marketing
17
Online-Marketing
17
Social Web
17
Social web
17
Professional sports
3
Profisport
3
Sportmarketing
3
Sports marketing
3
Brand equity
2
Consumer behaviour
2
E-commerce
2
Electronic Commerce
2
Großbritannien
2
Markenwert
2
Marketing management
2
Marketingmanagement
2
United Kingdom
2
Advertising effects
1
Bekleidungsindustrie
1
Brand management
1
Clothing industry
1
Competitive advantage
1
Consumer attitudes
1
Copyright law
1
Customer retention
1
Facebook, Inc.
1
Fernsehen
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Football
1
Fußball
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HR marketing
1
Higher education finance
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Higher education institution
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Hochschule
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Immaterialgüterrechte
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Innovation management
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Innovationsmanagement
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Intellectual property rights
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Malaysia
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English
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Tugrul, Tugba Orten
1
Veglio, Valerio
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Handbook of research on integrating social media into strategic marketing
Journal of business research : JBR
184
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
39
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of promotion management : JPM
29
Journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of consumer studies
26
International journal of contemporary hospitality management
26
Journal of advertising research
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Young consumers : insight and ideas for responsible marketers
25
Marketing intelligence & planning
24
Journal of marketing research : JMR
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
Psychology & marketing
21
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Understanding customers' behaviour through Web data mining models
Veglio, Valerio
- In:
Handbook of research on integrating social media into …
,
(pp. 240-256)
.
2015
Persistent link: https://www.econbiz.de/10011294586
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2
The effects of consumer social media marketing experiences on brand affect and brand equity
Tugrul, Tugba Orten
- In:
Handbook of research on integrating social media into …
,
(pp. 73-87)
.
2015
Persistent link: https://www.econbiz.de/10011294616
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