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isPartOf:"Harvard business review : HBR"
~type_genre:"Fallstudie"
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Harvard business review : HBR
Social Branding : Strategien - Praxisbeispiele - Perspektiven
11
Cases on strategic social media utilization in the nonprofit sector
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Handbook of research on integrating social media into strategic marketing
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Crowdfunding : the corporate era
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Building corporate identity, image and reputation in the digital era
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Cases on innovations in educational marketing : transnational and technological strategies
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Chandos Publishing social media series
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Contemporary issues in social media marketing
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Customer-centric marketing strategies : tools for building organizational performance
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Die Produktivität von Musikkulturen
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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E-adoption and socio-economic impacts : emerging infrastructural effects
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E-marketing in developed and developing countries : emerging practices
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SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
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Do social deal sites really work?
Bertini, Marco
;
Wathieu, Luc
;
Sigman, Betsy Page
; …
- In:
Harvard business review : HBR
90
(
2012
)
5
,
pp. 139-143
Persistent link: https://www.econbiz.de/10009549662
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