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source:"usbk"
~person:"Becker, Michael"
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Journal of targeting, measurement and analysis for marketing
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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What is in the data? : leveraging mobile ad network data
Becker, Michael
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10003698715
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Mobile marketing for dummies
Becker, Michael
;
Arnold, John
-
2010
Persistent link: https://www.econbiz.de/10008728176
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